ONVA at Wind-Up Watch Fair: Supporting the Next Generation of Micro-Brands
This year, ONVA had the privilege of attending the Wind-Up Watch Fair in New York City, held from October 18th-20th. It was more than just a celebration of timepieces; it was an opportunity to connect with the vibrant community of micro-brands and smaller established brands, emphasizing the importance of support within this unique sector of the watch industry.
Micro-brands stand out for their creativity and passion, shared equally by both their founders and loyal customer bases. These brands often operate with limited resources, meaning they face challenges that larger, more established companies don’t. They need to innovate constantly, all while navigating unpredictable market conditions.
From design to production, marketing to distribution, micro-brands are tasked with overcoming a host of logistical challenges. But the road doesn't end once the product hits the shelves. Maintaining success requires effective after-sales service, including warranty handling, repairs, and scaling for future growth.
As a fellow watch enthusiast and a certified watchmaker, I’ve made it my mission to help micro-brands thrive. ONVA was founded with a simple purpose: to provide the technical expertise and flexible support that these brands need at every stage of their journey.
ONVA’s Services for Micro-Brands
At ONVA, we offer a range of services designed specifically for micro-brands and smaller manufacturers, including:
Prototype Testing & Validation: Ensuring the technical feasibility and functionality of prototypes to avoid issues later in production.
Design Consultation: Advising on designs that facilitate ease of assembly, longevity, and streamlined after-sales service.
Warranty & After-Sales Support: Helping brands manage warranty claims, troubleshooting, and repairs to build a loyal customer base.
Scalable Assembly Solutions: Offering scalable production assembly services to meet growing demand without compromising on quality.
Supply Chain Optimization: Assistance in finding and managing reliable suppliers for components, ensuring timely and cost-effective production.
Training & Education: Providing training for internal teams on mechanical movement assembly, maintenance, and repair procedures to build self-sufficiency.
Collaborative Product Development: Working alongside brands to co-create innovative products that stand out in the marketplace.
While many micro-brands are run by excellent business minds who can market effectively and ignite initial interest, the technical complexities often present a different kind of challenge. That’s where ONVA comes in. We offer expert technical support that complements the business side, allowing brand owners to focus on what they do best—building their brand and connecting with their audience.
If you're a micro-brand looking to strengthen your technical foundation, enhance production capabilities, or improve after-sales service, ONVA is here to help.
