Why ONVA is Evolving: Reflections on the Watch Industry
The last few years in business have truly inspired me. Let me share what I’ve been seeing.
From Collector to Watchmaker to Consultant
My journey started with a passion for watches—first as a collector, then as a watchmaker, and eventually as a consultant to microbrands. Each step has been the time of my life, allowing me to work alongside specialists who bring watches to life: engineers, product designers, photographers, writers, marketing experts, watchmakers, technicians, assemblers, estimators, logistics professionals, and sales associates—the people who turn an idea into something you can hold in your hands.
The Magic of a Watch Brand
There’s something incredible about watching a concept evolve into a physical product, and from that product, the birth of a brand with its own identity, personality, and loyal following. The industry is filled with innovation, creative risks, and fresh ideas, but also challenges—whether a brand is scaling up or intentionally staying small.
I’ve seen industry trends shift, demand rise and fall, and even the impact of a single social media post reshaping an entire brand’s trajectory. We’re living in a golden age of independent watchmaking, where a great design, a compelling story, and a strong connection with customers can launch a microbrand into something truly special.
An Industry in Motion
The pace of the watch industry today is relentless. Watch fairs and industry events bring together the best minds in horology. New partnerships, buyouts, and strategic shifts continue to reshape the landscape. YouTube watch enthusiasts are driving conversations and setting trends. And amidst all of this, we’re seeing the resurgence of brick-and-mortar retail, proving that watch lovers still crave a tactile, personal connection with their timepieces.
With everything happening, one question keeps coming to mind: Where does it all lead?
Why ONVA is Evolving
I realized I couldn’t hold out any longer. I want to create.
After years of consulting, advising, and supporting brands, it’s time to apply that experience to something of my own. ONVA has been a bridge between expertise and execution, but now it’s evolving. We’re stepping beyond consulting and into watchmaking—building something that reflects everything I’ve learned and love about this industry.
This is just the beginning, and I couldn’t be more excited for what’s ahead. ONVA is becoming a watch brand.
